Everyone is busy these days. You don’t have time to shop for that perfect workout outfit. You just want to be able to exercise in a great outfit that is comfortable and stylish. Fabletics makes shopping for workout apparel easy for their members, savings them the time shopping that they can use working out or enjoying their life. With the help of Kate Hudson, Fabletics is able to offer stylish, trendy workout apparel at prices that people can afford. They customize their website and their outfits according to your preferences, making it easy to shop with them every month.
Fabletics members pay a low monthly fee to get a two to three piece outfit delivered to their door each month. To determine your preferences and style, they have a quiz to help narrow down your likes and dislikes, making it easier to shop their site and makes picking outfits easier. Each month, hand picked outfits are sent to you according to your preferences. You can then choose from those outfits which one you would like sent to you that month, or you could choose your own. This makes shopping simple and easy, and you will always have a comfortable and stylish outfit to wear.
The great thing about Fabletics is their outfits are affordable for every budget. They offer the same quality clothing as the high-end apparel companies, but at a fraction of the price. Their clothing is so soft and comfortable, you will want to wear them more than just to the gym. Their clothing keeps its shape and compression after many workouts and retains its color after many times through the washing machine. Their clothes are thick, so you won’t have to worry about any see through issues that some premium brands have experienced in the past. This keeps you looking fantastic whenever you workout or simply wear your outfit while running errands. Their excellent prices along with quality and stylish clothing keep their members returning month after month. Fabletics goal is to inspire people to live a healthy and active lifestyle.
While Fabletics main business is their membership subscription service, they have started using reverse showroom techniques to supplement their online sales. They are opening physical stores to complement their online business and to give their customers even more customer service options. Many companies are losing sales to online businesses. Consumers will come into their stores to see their goods, but then go online to purchase because they find them cheaper. Fabletics uses this to their advantage and their stores work with their online store to grow sales and monthly memberships. When their members shop in their stores, the items also go into their online shopping cart. They can then purchase in the store or online. For Fabletics, it does not matter if they buy in the store or online, they simply are offering their customers well-rounded customer service options. Their stores also help grow their online membership numbers by signing up one-fourth of those who enter their stores as new members.