A cup of tea or coffee every morning, a shower, washing your clothes or washing dishes. All of these things have one element in common. They all use water. People even buy drinking water because in some parts the tap water is not very safe for drinking.
Buying a bottle of water may not seem like a luxury, so is it important what kind of water you buy? The answer is yes. People are not always aware of where their bottled water comes from, but as one company from Hawaii proves, it is important to ask.
Business Growth and Ethics
Waiakea Bottled Water was recently recognized by the Inc. 5000 list because of their impressive business growth. It shot up by more than 1059 percent during the period between 2014 and 2016, but since then the growth is gone up even more.
Their success is recognized by the business allies and their competitors since they are the first volcanic water company to be invited to join the elite club of Inc. 5000. It means being on the same list as Microsoft.
Their success is based on several things, but the most important aspect is their business practice. They have a work ethic and moral standing that all employees follow. Waiakea Bottled Water uses modern technology and researches new innovative possibilities for sourcing water, more eco-friendly packaging and encouraging the customers to recycle more.
Modern Consumer Supports Giving Back
This approach appeals to the modern consumer because people today are more aware of their surroundings and they want to be animal cruelty-free, eco-friendly and knowledgeable. Recycling is becoming more popular as well, so Waiakea Bottled Water encourages it.
When they started in 2012, they were the only volcanic water company in existence. The popularity of the water surprised the company, so they promised to give back. And now they work to help those people who don’t have a reliable source of clean water.
If a person buys a liter of Waiakea Bottled Water, the company donates 650 liters to help end the water accessibility issues in Africa. They also work on installing wells and pumps in places where the water sources are otherwise contaminated.
People are ready to buy Waiakea Bottled Water precisely because they want the water to reach individuals who don’t otherwise have any.