Kate Hudson’s Fabletics Looking to be the Next Amazon

In order for any company to be the next Amazon, they have to be producing big numbers like the king of online apparel sales. Amazon is pulling in over 20 percent of the sales in a market where thousands are fighting for every clothing dollar. Kate Hudson’s Fabletics doesn’t seem to be content with fighting anyone for scraps, they are poised to go after the top spot, and their numbers don’t lie. In a little over three years, Kate Hudson‘s Fabletics has taken in $250 million in sales of women’s active-wear and workout apparel.

To hear Hudson talk about her athleisure brand, you get a real understanding as to why her sales numbers are breaking all sorts of records. Hudson says that two contributing factors to the success of her brand of active-wear is reverse showrooming and her incredible membership package for customers. Looking at how things transpire at the local Fabletics stores in the mall, we see women window-shopping, trying on all the apparel, and even taking part in the Fabletics lifestyle quiz. The most amazing part of the whole sales process is that even though the store has this relaxed and no=pressure atmosphere, sales are not breaking records at the stores.

Now we take a look at the Fabletics e-commerce store, and this is where the numbers literally explode. Part of the unique membership plan is that when you are in the mall trying on your clothing, those pieces of workout apparel are uploaded to your online profile. Once you log into your Fabletics account, you see those pieces that fit you and now you can continue shopping the incredibly large online inventory. This eliminates that degree of concern that the items won’t fit when they arrive, so these females are buying leggings, tank tops, and yoga pants in record numbers.

Included with the Kate Hudson’s Fabletics membership, free online shipping, discounted apparel pricing, and even the assistance of your very own personal shopper. The shopper will use your quiz answers and buying habits to select an item each month that they think you will love. There is no pressure to make that purchase, just like the relaxed atmosphere during the rest of the sales process at the store. If Amazon is not paying close attention to Kate Hudson’s Fabletics, there will be a new apparel retailer sitting at the top of the mountain this coming year.

 

Kim Dao Gets Her Hair Done at B By C at Ginza

Kim Dao took us to a salon called B by C or Beauty by Core that means you can be beautiful by your heart as well. This hair salon is the most full service salon that I ever saw.

 

Prior to visiting B by C, Kim Dao had lunch at place famous for Udon noodles. Kim Dao ordered a plate of Udon noodles with two dipping sauces; sesame and soy. On the side, Kim Dao ordered dipping noodles.http://www.yummyjapan.net/creator/kimdaovlog

 

B by C has one person wash and cut the hair and another person color it. Kim Dao http://kimdao.net/ was given mango flavored smoothie to drink while her hair was being worked on. Kim Dao https://twitter.com/kimdaoblog?lang=en had some highlights bushed into some strands of her hair. The tinting foil that each strand laid on top of was used wrap the individual top of the strands in until they ere set. Kim Dao said they mixed two shades of pink highlights into her hair and replaced the hair foils with plastic wrap on the individual strands that would become pink. The hair looked like medium brown, some ginger, and then some strands of the two shades of pink. Most of the pink was fluffed out and laid on her chest.

 

If B by C did not do enough for her, a makeup artist applied full makeup to Kim Dam’s face. Kim Dao completed her experience by having some coffee and cream at the salon’s cafeteria.

 

Fabletics makes shopping for quality workout apparel easy and simple

Everyone is busy these days. You don’t have time to shop for that perfect workout outfit. You just want to be able to exercise in a great outfit that is comfortable and stylish. Fabletics makes shopping for workout apparel easy for their members, savings them the time shopping that they can use working out or enjoying their life. With the help of Kate Hudson, Fabletics is able to offer stylish, trendy workout apparel at prices that people can afford. They customize their website and their outfits according to your preferences, making it easy to shop with them every month.

 

Fabletics members pay a low monthly fee to get a two to three piece outfit delivered to their door each month. To determine your preferences and style, they have a quiz to help narrow down your likes and dislikes, making it easier to shop their site and makes picking outfits easier. Each month, hand picked outfits are sent to you according to your preferences. You can then choose from those outfits which one you would like sent to you that month, or you could choose your own. This makes shopping simple and easy, and you will always have a comfortable and stylish outfit to wear.

 

The great thing about Fabletics is their outfits are affordable for every budget. They offer the same quality clothing as the high-end apparel companies, but at a fraction of the price. Their clothing is so soft and comfortable, you will want to wear them more than just to the gym. Their clothing keeps its shape and compression after many workouts and retains its color after many times through the washing machine. Their clothes are thick, so you won’t have to worry about any see through issues that some premium brands have experienced in the past. This keeps you looking fantastic whenever you workout or simply wear your outfit while running errands. Their excellent prices along with quality and stylish clothing keep their members returning month after month. Fabletics goal is to inspire people to live a healthy and active lifestyle.

 

While Fabletics main business is their membership subscription service, they have started using reverse showroom techniques to supplement their online sales. They are opening physical stores to complement their online business and to give their customers even more customer service options. Many companies are losing sales to online businesses. Consumers will come into their stores to see their goods, but then go online to purchase because they find them cheaper. Fabletics uses this to their advantage and their stores work with their online store to grow sales and monthly memberships. When their members shop in their stores, the items also go into their online shopping cart. They can then purchase in the store or online. For Fabletics, it does not matter if they buy in the store or online, they simply are offering their customers well-rounded customer service options. Their stores also help grow their online membership numbers by signing up one-fourth of those who enter their stores as new members.